E-commerce Platform Redesign
Complete frontend redesign of an e-commerce platform, improving conversion rates through better UX and performance optimization.
Timeline
5 weeks
Quality
Production
Tech Stack
Next.js, React, Tailwind CSS, Algolia
The Challenge
An established e-commerce company was losing customers due to a slow, outdated website. Their conversion rate was well below industry average, and mobile users were abandoning carts at alarming rates.
Our Approach
- 1
Conducted UX audit to identify friction points in the checkout flow
- 2
Rebuilt frontend with Next.js for better performance
- 3
Implemented predictive search and smart recommendations
- 4
Optimized images and added lazy loading for faster page loads
Modules Used
The Outcome
+35%
Conversion Rate
-60%
Page Load Time
+45%
Mobile Revenue
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